The StudioPress website says the theme I want is $99.95.
Why is the price shown on GenesisThemes.ca different?
It’s all about measuring “apples-to-apples” and helping recognize the value in using the Genesis Framework along with themes from StudioPress and other top Genesis designers.
The Genesis Framework
Each of the WordPress child themes featured on GenesisThemes.ca is a unique website design for your WordPress.org site. These themes require the foundation Genesis Framework for WordPress from StudioPress.com. The Genesis Framework acts as the parent theme and the unique theme designs are installed as the child theme, which you can further customize to create your own unique style.
Your first purchase from StudioPress will include the Genesis Framework and at least one additional child theme. Then you can use the Genesis Framework again and again and again to power other websites with Genesis child themes. On its own, the Genesis Framework with the Sample theme is $59.95. (The Genesis Framework is sold only by StudioPress and is not included in the purchase price of themes by other authors.)
Let’s run through an example using the popular Eleven40 Pro theme from StudioPress.
StudioPress Theme Pricing
At first you might think that “$99.95” is a lot for a WordPress Child Theme – but that initial “$99.95” is for both the Genesis Framework and an awesome theme (plus the “Sample” Genesis theme included with every purchase of the Genesis Framework). If you’re a new Genesis user, this alone is great value: you get all the strengths and features of Genesis plus the good looks of your selected child theme design along with any additional theme features including StudioPress tutorials, Genesis-only plugins and more.
However, if you are already a StudioPress customer you don’t pay for the framework again and you can use it on unlimited WordPress web sites with your StudioPress theme(s) or with other Genesis-powered themes.
Now, since you’ve already purchased the Genesis Framework your pricing for Eleven40 alone would really be only $44.95 – not $99.95. It actually gets better because StudioPress customers enjoy a returning customer discount of 25% , reducing your price to only $33.71.
It’s this “net net” price shown on GenesisThemes.ca for StudioPress themes.
Genesis Community Theme Offerings
Since independent theme shops do not provide the Genesis Framework they charge only a “net” price for their theme only. This is the price shown by GenesisThemes.ca for independent “community” or third-party themes.
Since all Genesis-powered themes require the Genesis Framework from StudioPress this puts themes from different theme shops on even ground for comparison. For example, the Tequila theme from zigzagpress at $35 is a priced about a dollar more than Eleven40. The Latent theme from The Stiz Media at $29 is a couple dollars less than Eleven40. Each theme includes unique features in a great design – each with a slightly different style and focus for getting your message across and making your website look fantastic.
Theme ‘Skins’ using the Dynamik Website Builder
A unique Genesis theme – the Dynamik Website Builder from CobaltApps – allows you to be your own theme author with extensive point-and-click control over your site design and in-theme creation of widget areas, hooks and custom conditionals that help build robust functionality. You can also export your design as a Dynamik ‘skin’ to use on multiple sites. A creative community of Genesis developers use the Dynamik Website Builder to provide a wide range of designs that you can use for your own sites. These ‘skins’ are themes that are priced individually and also require both the Dynamik Website Builder from CobaltApps and the Genesis Framework from StudioPress. You can see an assortment of custom Dynamik skins here.
Developer Theme Packages
Several theme designers offer you the opportunity to get everything they produce at hugely discounted prices, giving you access to great themes at a low cost per design. Developer “theme packs” typically bundle all of their current designs plus all future designs into an affordable catalogue (and often includes their back-catalogue as well). On top of this, you may also get extended licensing that allows you to use each design an unlimited number of times on unlimited sites. Check out the package offerings from shops like Themedy, Web Savvy Marketing, Agent Evolution, Appendipity and StudioPress.
Beyond Genesis-to-Genesis theme match-ups, this ‘net-net’ pricing also levels the playing field in comparisons with other premium theme offerings. If you want to change-up your Genesis website with a fresh, new theme, you can compare the real cost of perhaps $20, $33 or $45 for a dynamite Genesis offering versus $45, $55 or more for a single theme from a different shop (that you can typically use on only one WordPress site * ).
The Genesis Framework is yours to use on as many sites as you can handle.
From the StudioPress FAQ:
You can use any theme package you purchase as many times as you’d like, on as many websites as you desire. The purchase of theme packages allows you unlimited use of the themes, as well as unlimited support. In other words, we do not restrict your use to a specific number of sites, or a specific period of time in which they can be used.
Some – but not all – Genesis theme shops offer the same terms for their individual themes. You should double-check with the author or seller of your prospective theme if this is important to you. Look for terms like “Developer License” or “unlimited concurrent domain use” versus “single application”, “single site” or “Regular License“.
And if you feel like designing your own theme – or using one of the many free Genesis themes available – your only cost is for the Genesis Framework alone. Same great Framework features, same great support, just bring your own bling.
Read more about free themes for Genesis here.
Where to go from here?
It’s time to choose a new theme for your WordPress site!
At GenesisThemes.ca you can easily browse themes from all the major authors and theme shops, choose features that work for your site or browse by category and grab a great-looking Genesis-powered theme. If you must, start with a view of the entire theme catalogue – but be aware that with over 300 Genesis themes to see, this page will take a moment to load!
If you learn of a theme that is not listed here please let me know by using the contact page.
Smart shopping advice
- When shopping for Genesis themes you should always use the theme-only price to get a better “theme-to-theme” comparison.
- You should independently check the publisher price for the theme(s) you are considering.
- Prices are typically listed in US dollars and are accurate at the time of our publication.
- Prices noted by GenesisThemes.ca are provided for information purposes only. While we aim to maintain accurate price information, theme shops may change pricing at any time, offer discounts on individual themes or “theme packs“, or even retire a theme and/or offer it ‘free‘ under specific license terms.
- If you notice something that should be updated please let me know by using the contact page.